Optimism, Focus and Discipline
I don't post more often for one simple reason . . .
I've spread myself thinner than a piece of Saran Wrap.
I see a lot of Internet marketers doing the same thing. There's just so dang much opportunity out there, how can we let any of it pass us by?
But, pass it by it does. And it's because the beast is biting most of us in the . . . arse. That includes me.
When I started pay-per-click advertising it was an easy game. And I think a lot of people are stuck in that old mentality - which will kill you quick. The thinking has been "I've got to get my hands in as many 'deals' as I can, as fast as I can, which as much reach as I can."
The result? A sloppy lot of waste.
Myself, I have 10 blogs, 62 websites, and 37 Adwords Campaigns. Some efforts make me money, some a lot of money, most none.
Yes, I'm admitting that most of my efforts make NO money.
How can they when they lack any focus?
The things I'm promoting and the topics of my websites span the gamut - dental plans to fireplaces; golf to job interviews to kayaking to spas, resorts and Article Bot.
It's crazy.
What if I had focused all of that time, energy and money on dominating one niche?
That would have been smart.
Besides, the days of shooting fish in a barrel are done. Gone. Over.
That means I'm no longer to engage in 99 battles at once with any hope of holding my ground. I have to pull back. I have to refocus. And I have to exercise some discipline.
Getting myself to work has never been a problem; getting myself to focus on a project until it's milking every penny possible, has been.
But letting all those 'opportunities' slide through my fingers, letting the two birds in the bush fly and enjoying the one in hand, is where the optimism and discipline aspect applies. I CAN dominate a niche, but like settling a mate to commit your life too it's tough to accept that person will never be perfect - never be everything. Which is really facing the fact that I will NEVER be perfect, never be everything.
Economies evolve and that always forces people towards specialization. If you don't evolve, you become extinct. It's a basic law of nature and it applies to all of us.
Five years from now, what will your busines be? If you pick a niche, use the systems I've recommended, and maximize revenues you will be practically unbeatable.
But if you and I continue to engage battles that spread our personal efforts thin, we will find the market backing us into our niche without the competitive advantage we can have if we start building now.
I like to be aggressive, so recommending that you withdraw your troops and fortify your foundation is not my typical stance. But I foresee changes on the landscape that tell me now is the time to think beyond engaging in little battles and to start planning on winning the war.
Wishing you great success, John
I've spread myself thinner than a piece of Saran Wrap.
I see a lot of Internet marketers doing the same thing. There's just so dang much opportunity out there, how can we let any of it pass us by?
But, pass it by it does. And it's because the beast is biting most of us in the . . . arse. That includes me.
When I started pay-per-click advertising it was an easy game. And I think a lot of people are stuck in that old mentality - which will kill you quick. The thinking has been "I've got to get my hands in as many 'deals' as I can, as fast as I can, which as much reach as I can."
The result? A sloppy lot of waste.
Myself, I have 10 blogs, 62 websites, and 37 Adwords Campaigns. Some efforts make me money, some a lot of money, most none.
Yes, I'm admitting that most of my efforts make NO money.
How can they when they lack any focus?
The things I'm promoting and the topics of my websites span the gamut - dental plans to fireplaces; golf to job interviews to kayaking to spas, resorts and Article Bot.
It's crazy.
What if I had focused all of that time, energy and money on dominating one niche?
That would have been smart.
Besides, the days of shooting fish in a barrel are done. Gone. Over.
That means I'm no longer to engage in 99 battles at once with any hope of holding my ground. I have to pull back. I have to refocus. And I have to exercise some discipline.
Getting myself to work has never been a problem; getting myself to focus on a project until it's milking every penny possible, has been.
But letting all those 'opportunities' slide through my fingers, letting the two birds in the bush fly and enjoying the one in hand, is where the optimism and discipline aspect applies. I CAN dominate a niche, but like settling a mate to commit your life too it's tough to accept that person will never be perfect - never be everything. Which is really facing the fact that I will NEVER be perfect, never be everything.
Economies evolve and that always forces people towards specialization. If you don't evolve, you become extinct. It's a basic law of nature and it applies to all of us.
Five years from now, what will your busines be? If you pick a niche, use the systems I've recommended, and maximize revenues you will be practically unbeatable.
But if you and I continue to engage battles that spread our personal efforts thin, we will find the market backing us into our niche without the competitive advantage we can have if we start building now.
I like to be aggressive, so recommending that you withdraw your troops and fortify your foundation is not my typical stance. But I foresee changes on the landscape that tell me now is the time to think beyond engaging in little battles and to start planning on winning the war.
Wishing you great success, John
