AdWords Income

Thursday, May 12, 2005

Adsense Income and Search Engine Optimization

Before you read this, note that I've been generating an increasing amount of income from Adsense and I've created a sister site to Adwords Income called . . . Adsense Income! So this article is about SEO and how you can drive more traffic through search engine optimization - and make more Adsense Income in the process.

Question:
What's the most affordable way to achieve high rankings on the search engines?

Answer:
There are numerous approaches to achieving high search engine rankings. There are some software packages available that will help. I really like anything Dr. Andy Williams does, so I'd like for more info through him.

While most people focus on Google, Yahoo and MSN are a close 2nd and 3rd and their results are based more on the on-page factors. Personally, I wouldn't concern myself with Google if I were you. Learn to SEO a page, then worry (if you choose to, and I don't) about playing Google's game.

As a case in point, do a search for "adwords income" on Yahoo. 4 of the top 10 listings are mine. Hmm. OK the top 5 at Google are mine too, but that's besides the point.

Here are my quick and easy SEO recommendations:

1. Include primary keywords in domain or folder name.

2. Limit page title to keywords only.

3. Name pages exactly the keywords, ie, adwords-income.html

4. Use the keywords in at least one headline using H1 tags.

5. Use the keywords, and related keywords, throughout the article.

6. Build your sites on a consistent theme.

7. Create companion blog at Blogger.com and post an excerpt from new articles, along with a link to the page to get it spidered quicker (be sure the link text includes your keywords, ie, instead of "click this link", use "adsense income" - then add the blog to your my.yahoo.com account. (Lots has already been written on how to do this, so I won't go into anymore detail)

8. If you focus on a certain niche, shoot for domination in the listings. This is a process, but I have several niches where you'll find I have 4 or more of the top 10 listings in search results.

Cost of all this?

Nothing but my time.

Best wishes, John