Google Adwords Adds Demographic Targeting

Here's an interesting new development that might stunt MSN's PPC growth. Demographic targeting seemed like an appealing advantage MSN would offer when they finally get their network live, but Google beat them to the punch.

Now, instead of keyword targetting, advertisers will have the option of targetting specific age, location, income and gender groups.

This might be a good time to revisit Google Adwords 1-2-3 and it's approach to Adwords that focuses on approaching markets in this way instead of by search terms - ie, running ads relevent to woman who would search for "Oprah", as opposed to "weight loss" or "coach handbags".

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