Google Adwords Announced

Since Perry Marshall is still considered "The Definitive Adwords Guy", you'll probably be interested to read that his opinion concurs with mine.
(which doesn't mean either one of us are right!)

I just received this note from him - he's also putting on a teleseminar to
discuss ways you can capitalize on the changes. The teleseminar appears
to be free of charge.

Over to you Perry . . .


Last Thursday Google AdWords announced a new policy
that *appears* to have devastating consequences for
people playing the 'GoogleCash' game.

However, I don't see it that way at all. In fact it
matches perfectly with everything I've been teaching about
this for over a year now. So I'm going to be doing two
back-to-back teleseminars on this, with Jim Edwards
and Paul Colligan, on Tuesday January 11.
http://www.perrymarshall.com/111

As soon as Google's email hit, across the internet, in
forums and newsgroups, the anguish was heard. Pain.
Suffering. Panic. In some chatrooms, it's sounded like
a sudden outbreak of Cholera.

The GoogleCash system is very clever, having literally become
the world's fastest instant business. You find a product with an
affiliate program, advertise it on Google, which might take
as little as 10 minutes... and if the sales page for that product
does its job, you can be an invisible traffic broker,
pocketing the profit.

Problem is: For some products, half the Google
ads for a particular keyword are just from affiliates all
advertising the same product, pointing to the same
website. Makes Google look bad.

So Google made a new rule that 1) they will
only display two ads for the same website at the
same time - only the ones with the best click thru
rate, and 2) now you don't have to put the 'aff'
in the ad anymore.

So that means for any given keyword, only one
or two affiliates can play.

Some people are very unhappy about this!

But this is NOT as bad as it sounds. Here's why:

First, if there are more than two affiliates promoting
the same product, in Most cases they're just bidding
up the clicks to a break-even level, and they're not
making any money anyway. It's a basic fact that
unless you're in a narrow niche that most other people
don't know about, it can be difficult to make any real
money just brokering traffic.

Second, from Google's point of view - and from a
customer's point of view - multiple affiliates promoting
the exact same web page don't add value either.

Google wants more diversity in their search results.

There's an easy solution to both problems:

Be a 'Value Added Affiliate.'

You solve these problems by adding more content,
more value, and more information to the sale - not just
brokering traffic. Traffic brokering is only the first step.

In most cases you earn far, far more by doing this.

So with Google's new policy, the lazy folks (who
never had a chance to make money anyway) don't get
to play, and the value-added folks do even better
than they were doing before.

On Tuesday January 11 I'm going to be doing
not one, but TWO teleseminars that will help you
do this very thing better.

The first will be with Jim Edwards (he and Yanik Silver
interviewed me for their Instant Traffic Stampede)
and we'll be discussing value-added affiliate website
strategies on Tuesday afternoon.

And the second will be at midnight EST, a cool

Late Nite Pajama Jam with affiliate genius Paul Colligan.

Paul's going to discuss his 'Affiliate email success
system that doesn't suck your life dry.'

Hey, there's a hard way to do this, and an easy way.

Might as well do the easier thing for a change. Join me
on these calls and we'll calm the nerves of all those poor
affiliates having that Cholera epidemic over there.

There's no charge.

Register at http://www.perrymarshall.com/111

Later,
Perry Marshall