Just Good Stuff to Much On . . .
I've discovered some great stuff recently and not all of it applies to Adwords, but I think you'll find the information interesting at worst.
First, I want to follow-up on my last post about SEO because I think I've made some key discoveries related to Google.
Last November my buddy Carl Galletti did a little experiment where he offered a prize for anyone who put Top Internet Marketer on their site and linked it to his site - carlgalletti.com If you do a Google search, who's site is #1 for "top internet marketer"? (Just checked this and today's rank is #4) You can probably guess or I wouldn't be wasting my time.
Now, the infamous "miserable failure" experiment that links to George Bush already illustrated this lesson. Of course, miserable failure doesn't appear on George's site and "top internet marketer" doesn't appear on Carl's. In fact, the words "top" and "marketer" don't even appear on the page.
So, this stresses that inbound text links probably mean more than ANYTHING else when optimizing a page.
Great John - is this news?
Maybe not. But, later in the same day I did a search for "concord mortgage sedona". This is where things get interesting. What came up number one is a site that a friend just launched about 3 months ago. She's an agent, but it was puzzling to me how a new site that doesn't have anything to do, directly, with "concord mortgage sedona" could be #1 on Google.
So I went and I looked deeper. At the bottom of her pages are a number of links - you'll see white text with yellowish text next to them - all links that aren't underlined. These aren't the standard two and three word keyword phrase links - they have a lot of text in them.
So, I put 1+1 together and saw something interesting about Google.
But first I digress a little. Last year at a conference I heard SEO expert Bruce Clay say, "Google rewards the least imperfect page." Now, most of us SEO dabblers consider perfect as the right keywords, in the right places, at the right frequency. But do "miserable failure" and "top internet marketer" hold to that? Nope. And do all of those pages that rank well at Yahoo and MSN hold to that? Not even close.
In Google terms, "the least imperfect page" may just refer to the page that's all about a subject but doesn't say it itself - ie, when the title is the same as the anchor text is the same as the page name is the same as the H1 tags, Google just piles up penalty points which bring the site ranking down. Maybe enough PR brings it back up but that's a balancing factor in a system that appears, to me, to be setup on checks and balances.
So, that's what I have to say about SEO . . .
Now for a cool Adwords idea.
I got this listening to Peter Twist interview Chris Carpenter of Google Cash fame (updated version just released - a good deal). Chris shared some pretty insightful information that I'd never heard him say before. First, he shared that he too recommends staying in a niche - even with Adwords. I think that's great advice.
But, here's why. He says that every product has it's own web of related products and topics. So, he'll sit down and create something akin to a mind map. A mind map starts with a topic at the center, then branches out into related ideas. Just like a web site. So, in his example, he shared that if he wanted to promote a Burt's Bees Wax product (natural products made here in the States with appeal to us people into Organic foods) then there are a number of products that people who buy Burt's also buy - like Dr. Bronner's soap . . . Avalon Organic deodorant . . . Eden Soy Milk . . . Birkenstock's . . . etc.
In all likelihood, some of these brands, you've never heard of. But, since these are all products in my own home, I know that people who buy one probably buy the others too. It's a different take on the Google Adwords 1-2-3 approach.
So, instead of just focusing on the keywords specific to one product, pick up a magazine on a subject - or just look in your wife's toiletry drawer, like I did - and see the connections. You may stumble on some hot new product ideas - or find untapped search phrases to target.
To your success, John
First, I want to follow-up on my last post about SEO because I think I've made some key discoveries related to Google.
Last November my buddy Carl Galletti did a little experiment where he offered a prize for anyone who put Top Internet Marketer on their site and linked it to his site - carlgalletti.com If you do a Google search, who's site is #1 for "top internet marketer"? (Just checked this and today's rank is #4) You can probably guess or I wouldn't be wasting my time.
Now, the infamous "miserable failure" experiment that links to George Bush already illustrated this lesson. Of course, miserable failure doesn't appear on George's site and "top internet marketer" doesn't appear on Carl's. In fact, the words "top" and "marketer" don't even appear on the page.
So, this stresses that inbound text links probably mean more than ANYTHING else when optimizing a page.
Great John - is this news?
Maybe not. But, later in the same day I did a search for "concord mortgage sedona". This is where things get interesting. What came up number one is a site that a friend just launched about 3 months ago. She's an agent, but it was puzzling to me how a new site that doesn't have anything to do, directly, with "concord mortgage sedona" could be #1 on Google.
So I went and I looked deeper. At the bottom of her pages are a number of links - you'll see white text with yellowish text next to them - all links that aren't underlined. These aren't the standard two and three word keyword phrase links - they have a lot of text in them.
So, I put 1+1 together and saw something interesting about Google.
But first I digress a little. Last year at a conference I heard SEO expert Bruce Clay say, "Google rewards the least imperfect page." Now, most of us SEO dabblers consider perfect as the right keywords, in the right places, at the right frequency. But do "miserable failure" and "top internet marketer" hold to that? Nope. And do all of those pages that rank well at Yahoo and MSN hold to that? Not even close.
In Google terms, "the least imperfect page" may just refer to the page that's all about a subject but doesn't say it itself - ie, when the title is the same as the anchor text is the same as the page name is the same as the H1 tags, Google just piles up penalty points which bring the site ranking down. Maybe enough PR brings it back up but that's a balancing factor in a system that appears, to me, to be setup on checks and balances.
So, that's what I have to say about SEO . . .
Now for a cool Adwords idea.
I got this listening to Peter Twist interview Chris Carpenter of Google Cash fame (updated version just released - a good deal). Chris shared some pretty insightful information that I'd never heard him say before. First, he shared that he too recommends staying in a niche - even with Adwords. I think that's great advice.
But, here's why. He says that every product has it's own web of related products and topics. So, he'll sit down and create something akin to a mind map. A mind map starts with a topic at the center, then branches out into related ideas. Just like a web site. So, in his example, he shared that if he wanted to promote a Burt's Bees Wax product (natural products made here in the States with appeal to us people into Organic foods) then there are a number of products that people who buy Burt's also buy - like Dr. Bronner's soap . . . Avalon Organic deodorant . . . Eden Soy Milk . . . Birkenstock's . . . etc.
In all likelihood, some of these brands, you've never heard of. But, since these are all products in my own home, I know that people who buy one probably buy the others too. It's a different take on the Google Adwords 1-2-3 approach.
So, instead of just focusing on the keywords specific to one product, pick up a magazine on a subject - or just look in your wife's toiletry drawer, like I did - and see the connections. You may stumble on some hot new product ideas - or find untapped search phrases to target.
To your success, John
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