Carl Galletti - Internet Marketing Super Conference

traffic + product + copy = sales
Having the product, make a special time limited offer that includes a desirablebonus.

YOUR PROSPECT MANTRASso what?who cares?what's in it for me?what is it?why should I believe you?how will it benefit me?

HOW DO YOU BREAKTHROUGH?

Attention grabbing headline(TEST TEST TEST!!!)
- Seek better headlines
- 5 times as many people read the headlines as the copy - David Ogilvy
- Ads with news recalled by 22% more people than ads without news. - David Ogilvy
- Include helpful information
- Headlines, more than anything else determine the success or failure of an advertisement.
- EXAMPLE: They laughed when I sat down at the piano but when I started play! -
- Study old ads; classics - basics have not changed
- EXAMPLE: Do You Make These Mistakes in English?
- Questions are tricky in headlines if you don't know what you're doing . . .
- "These" is the key word; puts into state - you have to read the ad to know if you make "these" mistakes. Remove that word and they don't get the reasons.

Recommended Book- Tested Advertising Methods by John Caples

Put the Best things you have to say at the beginning of your website
- Don't build to important points; start with them

Keep it simple

Use Specifics
- Odd numbers more believable

START WRITING PROCESS WITH YOUR OFFER

Acquiring the first sale is 4-5 times more exmpensive than subsequent sales
- 80% of all major sales occur on or afer your 8th contact

TELL ME YOUR PROBLEMS SO I CAN HELP YOU SOLVE THEM(GOTTA GET THE ASK DATABASE!!)

Build Long-term relationships; more important than short-term profit taking

HOW TO GAIN YOUR CUSTOMERS TRUST

- Be Honest- Prove what you say in a way that is irrefutable
- How can you put the proof in the hands of the customer
- let the customer prove it to them self.
- Back it up with testimonials
- Over deliver; give them more than you promised- Deliver solid content
- Go the extra mile

Copywriting: It's NOT about selling! . . .
- It's the seed of an idea that sparks imagination.
Model ExpertsFollow to Source: What's the Source of the Information
- who did the experts learn from?
The Customer is your marketing expert
Build strong relationshipsIntegrity wins in the long run
Prove what you say - reader verifiable instantly