Morgan Westerman
Buzz Marketing
theinterviewwithgod.com
Took an email that people were passing around and turned it into a flash presentation.
If you ever want people to get people spread the word, tell them to keep it a secret.
Started getting 40,000 visitors per day with zero promotion.
People started asking to buy it; did a poll to see how much they wanted to pay.
What is Buzz?
Capturing the attention of consumers and the media to thpoint where talking about your brand becomes enteraiging fascingnation and newsworthy. - Mark Hughes
"enthusiastic, positive gossip"
Word of mouth
referral marketing
viral marketing
advertising - businesses talking to people
publicity - the media talking to people
Buzz is people talking to people
**********************************************
What makes someone willing to give a referral?
Why do people share a product or service?
- People buzz because it makes them look good - people want to look good.
- Everybody wants to be fascinating and interesting.
Make your product a part of the communication process.
Have your customers interact.
- He uses a guest book; didn't want forum debates to manage.
Prompt your customers to spread the word.
The NEEDS of an effective Buzz Campaign
Novelty - Different or unique, taboos, outrageous, hilarious, remarkable, secret.
Efficacy - Usefullness. Meets a need for the one being referred.
Economy - Value, convenience, time saved - not just expensive.
Dependability - Works as promised, every time.
Simplicity - Ease of transfer
The Four Steps to Turning Visitors into Evangelists
1. Know who your target audience is.
2. Know how they're finding your website.
3. Know what specific action you want them to take.
4. Know what is the FEELING your visitors need to feel in order for them to want t share your website (product/service/brand)?
Your customers aren't buying what they think they're buying!
What is the feeling under what the visitor thinks they're buying for?
Can you sell ANYTHING by creating an emotion?
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stock photography
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comstock.com
imagestate.com
free images
fotosearch.com
istockphoto.com
free music
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igottatellyou.com/tiny.html
theinterviewwithgod.com
Took an email that people were passing around and turned it into a flash presentation.
If you ever want people to get people spread the word, tell them to keep it a secret.
Started getting 40,000 visitors per day with zero promotion.
People started asking to buy it; did a poll to see how much they wanted to pay.
What is Buzz?
Capturing the attention of consumers and the media to thpoint where talking about your brand becomes enteraiging fascingnation and newsworthy. - Mark Hughes
"enthusiastic, positive gossip"
Word of mouth
referral marketing
viral marketing
advertising - businesses talking to people
publicity - the media talking to people
Buzz is people talking to people
**********************************************
What makes someone willing to give a referral?
Why do people share a product or service?
- People buzz because it makes them look good - people want to look good.
- Everybody wants to be fascinating and interesting.
Make your product a part of the communication process.
Have your customers interact.
- He uses a guest book; didn't want forum debates to manage.
Prompt your customers to spread the word.
The NEEDS of an effective Buzz Campaign
Novelty - Different or unique, taboos, outrageous, hilarious, remarkable, secret.
Efficacy - Usefullness. Meets a need for the one being referred.
Economy - Value, convenience, time saved - not just expensive.
Dependability - Works as promised, every time.
Simplicity - Ease of transfer
The Four Steps to Turning Visitors into Evangelists
1. Know who your target audience is.
2. Know how they're finding your website.
3. Know what specific action you want them to take.
4. Know what is the FEELING your visitors need to feel in order for them to want t share your website (product/service/brand)?
Your customers aren't buying what they think they're buying!
What is the feeling under what the visitor thinks they're buying for?
Can you sell ANYTHING by creating an emotion?
screensaver software
axialis.com
stardustsoftware.com
screentime.com
stock photography
gettyimages.com
comstock.com
imagestate.com
free images
fotosearch.com
istockphoto.com
free music
cssmusic.com
music2hues.com
tafpro.com - tell a friend pro
igottatellyou.com/tiny.html
8 Comments:
Very good John. Keep it coming.
By
Peter Murphy, at 3:16 AM
Thanks for this insight...
I am doing research on what are effective ways to building our friends referral network at http://www.timegnosis.com and I have been seeing hearing Morgan Westerman's name in this regard as a good example.
By
Allen Reed, at 4:03 PM
Morgan Westerman is the creator of the well-known website that has gotten more than 40 million visitors. Morgan Westerman says "buzz" is "enthusiastic, positive gossip."
By
Anonymous, at 9:13 PM
I've deleted negative comments by an "anonymous" poster here. I've spoken with Morgan and he's identified who that person is - they have been refunded and everything is squared away.
If you're going to post negative info about anyone on this blog, include your name. Otherwise, you have ZERO credibility here.
By
X, at 4:37 PM
This post has been removed by the author.
By
Kazimierz, at 4:12 PM
Nice read... but how can you be different...
Say "How" as well as "What"?
On the internet and everywhere else every marketer is telling the third worlds starving person to get up and that they need to do X, Y, Z.
It would be nice to see a HOW without a 50 page landing page
By
Kazimierz, at 8:17 PM
You know what Kazimierz?
It took me nearly 5 years to figure it out on my own. I went through a lot - it was a 100% committed effort. There were no ebooks, info products, forums, blogs, etc. Not that I was aware of.
So when someone comes around crying, with all this stuff available, about what they've been given or not, I say shut up you fucking cry baby.
Seriously.
Success is not given - it is earned. Those of us who are successful have done the work and earned it.
Now get off your ass and do something.
X
By
X, at 6:57 AM
It was about time you removed that stuff about Morgan, it has been sitting here for months. Shame he is so inactive lately, though, we really need people like him nowadays!
And here is a new buzz concept - the first electively sponsored social network - as Ken likes calling it! Link should show up in my sig/name.
My very best regards!
By
Nick - Buzzica.com, at 1:00 AM
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