Ken Giddens - Internet Marketing Super Conference
Buy Source Code
Programmers sell off their valuable work all of the time; they aren't marketers.
Residual income; offer a service
Sonic Memo: $695 for full resale rights - he does $130,000 per year in sales; sells for$97.
Why did I buy resale rights to Sonic Memo?- Links; I don't want crummy recipricol links
Look for things that you can buy to give away.
Give me a high quality link; I want to pay for it. I'll give you this great software that you can use. Give thembonuses, help, whatever - think in their best interest.
You need links imbedded in paragraphs; theme of the site does not matter. Placing the link in a sentence with related terms in close proximity is key. Example from:http://www.trafficschoolincalifornia.org/ links to http://www.americanbridal.com/There is no need to sit in a classroom for a day with your other traffic school inmates listening to the lady next to you plan her bridal wedding favors for her, oh so unique, upcoming wedding.
Tie in themes; write the article - or have someone at E-lance do it for you. IE, NFL teams, Hawaii, Women's clothing and whatever . . . use that for linking up a number of your sitesfrom one article on another site. Do a trade of some value so those links actually are worth something.
RECOMMENDED BOOK: BLINK
Ken buys a brand new hosting account for EVERY new domain.
Traffic generation software is shortlived; do it if you want. Don't whine when the plug gets pulled because it will sooner or later.
Use synonyms and misspelled words
Go to art.com or allposters.com and get their images with an affiliate link under them. clipartonline.com also has nice free images.
www.webpagedesigntemplates.comOffer a bounty for templates, images, ebook covers, etc. Choose the best design and pay that person.
Start using magazine articles - Enquirer, etc, to write headlines. Test them with Adwords - get your starting ideas there.
You've got to test and track; split testing is the whole game. You can double sales by doubling traffic - or by doubling your conversion rate. Ken uses hitslink.netSummary of Ken's Tests - This is coolhttp://www.dogagilitycourse.com/test.html
If you're not split testing you are NOT in the game.
Fail quickly - pay for traffic and get failure out of the way so you can test, track and improve.
Meg Autrey
Opinions mean nothing; the only opinion that matters is what your visitor does with their mouse.
You need to know what a server side include is: basically trades out blocks on the page. Every good split test software should include php or server side includes. Visitor needs to be cookied so they always see the same page.
Question: Ken, how do you get your work done?
- Get up early 5:15 every day, to take care of the dogs.- Work for few minutes- Go to Starbucks with dogs- Work a little- Watch West Wing for an hour- Work a little- Wife comes home- Work a little in the evening
Stop thinking about yourself - think about what others want . . . . and bribe 'em!
Programmers sell off their valuable work all of the time; they aren't marketers.
Residual income; offer a service
Sonic Memo: $695 for full resale rights - he does $130,000 per year in sales; sells for$97.
Why did I buy resale rights to Sonic Memo?- Links; I don't want crummy recipricol links
Look for things that you can buy to give away.
Give me a high quality link; I want to pay for it. I'll give you this great software that you can use. Give thembonuses, help, whatever - think in their best interest.
You need links imbedded in paragraphs; theme of the site does not matter. Placing the link in a sentence with related terms in close proximity is key. Example from:http://www.trafficschoolincalifornia.org/ links to http://www.americanbridal.com/There is no need to sit in a classroom for a day with your other traffic school inmates listening to the lady next to you plan her bridal wedding favors for her, oh so unique, upcoming wedding.
Tie in themes; write the article - or have someone at E-lance do it for you. IE, NFL teams, Hawaii, Women's clothing and whatever . . . use that for linking up a number of your sitesfrom one article on another site. Do a trade of some value so those links actually are worth something.
RECOMMENDED BOOK: BLINK
Ken buys a brand new hosting account for EVERY new domain.
Traffic generation software is shortlived; do it if you want. Don't whine when the plug gets pulled because it will sooner or later.
Use synonyms and misspelled words
Go to art.com or allposters.com and get their images with an affiliate link under them. clipartonline.com also has nice free images.
www.webpagedesigntemplates.comOffer a bounty for templates, images, ebook covers, etc. Choose the best design and pay that person.
Start using magazine articles - Enquirer, etc, to write headlines. Test them with Adwords - get your starting ideas there.
You've got to test and track; split testing is the whole game. You can double sales by doubling traffic - or by doubling your conversion rate. Ken uses hitslink.netSummary of Ken's Tests - This is coolhttp://www.dogagilitycourse.com/test.html
If you're not split testing you are NOT in the game.
Fail quickly - pay for traffic and get failure out of the way so you can test, track and improve.
Meg Autrey
Opinions mean nothing; the only opinion that matters is what your visitor does with their mouse.
You need to know what a server side include is: basically trades out blocks on the page. Every good split test software should include php or server side includes. Visitor needs to be cookied so they always see the same page.
Question: Ken, how do you get your work done?
- Get up early 5:15 every day, to take care of the dogs.- Work for few minutes- Go to Starbucks with dogs- Work a little- Watch West Wing for an hour- Work a little- Wife comes home- Work a little in the evening
Stop thinking about yourself - think about what others want . . . . and bribe 'em!
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