AdWords Income

Saturday, June 25, 2005

Perry Marshall - Google Adwords

Daily Budget: Use to Prevent Disasters, not control your spend
Valuable Secret: Control your spend with bid prices, not daily budget

Trick: Advertise everywhere, but exclude ads from running in the state where your competitor is so they'll never see it.

Test and track and continue to improve
2 google ads
2 opt-in pages
2 sales letters

Do market research with someone else's product
Establish metrics, optimize ad copy, determine demand
Make a profit with no hassles
Acquire intimate knowledge of customers and traffic patterns
Spy on Competitors

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