AdWords Income

Wednesday, July 13, 2005

I Have PROOF You CAN Sell Anything

I find it personally stupifying.

But it's true.

Yes, one of the HOTTEST new fashion fads is . . . BoTox. It's not new. I'm sure you've heard of it.

But do you know what it is? Do you know what "BoTox" stands for?

Well, it's right in the ad. Just below "Botox Cosmetic" and right above

WIN a Luxury
SPA VACATION from
BOTOX COSMETIC!

BOTOX stands for Botulinum Toxin!

Botulism is a deadly bacteria often found in canned food that wasn't canned properly.

Toxin - well, do we need to say more.

And while these words, "Botulinum Toxin Type A" are right there in the ad, people STILL BUY THE CRAP.

Maybe my marketing saavy has simply reached a breakthrough level, but it seems that you can sell people ANYTHING if you paint a pretty enough picture - regardless of the evidence.

As a marketer, that's glorious news.

As a human being, it's nothing short of sad and dumbfounding that A) People are so interested in profits they will sell anything and B) People are so desperate for answers that you can literally put in your ad "We're going to inject your lips with a deadly toxin" and they'd still buy it.

Is this an "Only in America" thing?

Please. My conscience needs some relief.

John

PS - Next time you pick up any food stuff colored pink, look for the ingredient "cochineal". What is cochineal? It's a color derived by crushing cockroaches. You will be shocked by how many foods this is used in. Of course, who the hell knows what "blue #5" actually is. Thanks FDA!

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